S.E.M. (Search Engine Monetization)

As the name suggests, PPC marketing, or pay-per-click marketing, is a type of marketing that lets you pay for actual interactions with your ads, such as clicks on your ad in Google’s search results or video views for a YouTube video ad.

PPC marketing is mostly used across search engines to promote your brand or your products or services, and to rank higher in the search results.

Our team defines the best keywords and targeting based on your goals so you get the most out of your campaign. We optimize your keywords and other elements, such as extensions and ads themselves, to maximize your results.

Custom reports are also elaborated by our team at specific times during the campaign so you always stay well-informed of any adjustment made.

We mainly work with Google AdWords, AdWords Express, YouTube, Bing, and Yahoo.

Newsletters

We mainly work with Cakemail, MailChimp and SendGrid.

We design, integrate and schedule the newsletters for you. A training can also be provided if you wish to manage your own newsletters. In this case, we will design and integrate a template that you can use to send emails to all of your subscribers whenever you want to.

Please note that all of our newsletters comply with the Canadian Anti-Spam Legislation.

Paid campaigns on social media

Our team analyses your goals with you to define the best social media channels to leverage for your campaign. We optimize your campaign while it’s live to maximize your results.

Custom reports are also elaborated by our team at specific times during the campaign so you always stay well-informed of any adjustment made.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Snapchat
  • Pinterest
  • Or any other social media that best fit your needs and objectives.

Programmatic Advertising

Programmatic advertising, better known as interactive banner ads, is a great way to advertise to your target in a visual way. These ads are placed on the Display Network, which spans over 2 million websites and reaches about 90% of all Internet users, based on your targeting.

We design, integrate and export the display ads so they are ready to be placed on the Display Network.

Our team mainly works with Google Web Designer for DoubleClick, EyeReturn and AdGear environments.

Statistics and analysis

No matter what your project is or the tools it uses, our team always makes sure to keep you on track by elaborating reports and analyzing them with you.

We make adjustments to your project to optimize your results based on the data we collected. Our team also ensures your project leverages all the latest and most appropriated tools.  

Depending on the project, we mainly work with Google Analytics, Google Data Studio, Google Optimize, and we collect and analyze the statistics of the various tools used.